In 1998, Seva Mandir conceived an alternate income generation programme with 15 women from the near by rural area of village delwara in the Rajsamand district.
Through an induction training programme the group was trained in the craft of appliqué, patchwork and tanka embroidery.

Today the small group of 15 has grown into a large family of 379 women artisan members.
Not only that, but today Sadhna stands proud as an autonomous member owned enterprise where women play a significant role in all aspects of decision making.

The Sadhna endeavor is not just about creating and selling handcrafted products.
The foundation of the programme is Sadhna’s commitment to empower rural and tribal women, both economically and socially,
and enhancing their self esteem.

Each year Sadhna reaches out to more and more women, and through them to their families and communities.

It is seen that the artisans earn a fair share of the proceeds of their products and are also an integral part of the annual profit sharing.
The Sadhna initiative is envisioned to give them access and control over a significant financial resource.
The participation of the artisans has given them the confidence to participate in community development activities and to address their concerns through group efforts.

Sadhna deals in the production, manufacturing and marketing of the
handcrafted products, which are produced by these artisans members.
The product range consists of garments such as kurtas, tops, stoles, sarees, dupattas, skirts etc along with soft home furnishings and accessories such as bags, pouches etc.
All the products are created out of hand woven, hand printed fabrics, mainly in cotton and silk.

Sadhna has been marketing its products through exhibitions, retailing and specific orders.

Sadhna's USP lies in its women artisan member groups, and the products contain an essence of the traditional along with a blend of the modern this creates an ideal combination for the product range.